An Engaging Experience for Kids at the American Museum of Natural History


For this project, we had two weeks to choose a brand and design a new experience for them. I worked with two other UX designers, Arjun Pundakari and Jessica Celano. We discovered we had a shared passion for science and nature and we decided that we would pursue a project for the American Museum of Natural History.

AMNH Background

Founded in 1869, the American Museum of Natural History is a thriving institution located in the Upper West Side of New York City. They have 45 permanent exhibition halls, a library, and the Hayden Planetarium. They average around 5 million visitors every year and they offer education events such as symposia, lectures, workshops, and performances.

“To discover, interpret, and disseminate — through scientific research and education — knowledge about human cultures, the natural world, and the universe.” — Mission Statement


After doing some preliminary research and discussing the topic as a team, we decided to make an app for upper-elementary and middle school children (Ages 8–12). The AMNH has a wide variety of content housed within its exhibit halls and while there are interactive displays, a large portion of subject matter is presented in a static format. Since we want (and need) children to be interested and invested in science, we are hoping to utilize children’s technological prowess to make exhibits more interactive and take them to the next level.

Assumptions When Entering Project:

  • Museums don’t utilize technology to its full potential
  • Kids enjoy interactive activities (like games)
  • Kids can be competitive
  • Kids can have a shorter attention span

(These assumptions were later validated during our research process)

Original Problem Statement

Museums have long been stationary and grounded creatures fading with time. Therefore, there is an opportunity to bring them into the modern age.

How might we use technology to encourage children (and adults) to have fun and be engaged while learning about science?


We conducted a competitive analysis of the American Museum of Natural History in NYC, the Liberty Science Center in NYC, the Exploratorium in San Fransisco, and the Natural History Museum in the UK. We were examining features and services offered by the museums and found that, across the board, most museums are offering similar experiences and opportunities.

After our analyses, we released a survey with the intent of getting people with relevant experiences to interview with us. Our ideal interview types were parents and teachers who have an interest in science. We received 26 responses to our survey and we selected 7 participants to interview.

During interviews, we asked the participants questions about the logistics of children using technology (Do they have their own devices? What are their favorite apps (and why)? Etc.), as well as questions about museums (Memorable museum experiences, where teachers take them on school trips and why, etc). Some important interview takeaways that we collected were:

Children tend to get their own cell phone in middle school, but parents allow children to use their phone before the children get their own

Parents prefer for their children to use educational apps

Teachers appreciate that technology can hold their students’ interests

Teachers notice students respond well to competitive/gamified situations

Contextual Inquiries at the Hayden Planetarium

We then performed Contextual Inquiries at the American Museum of Natural History. We spent an afternoon observing the museum and the visitors attending that day. We tried to take note of the number of children in the room, the amount of time spent in the hall or at the displays, the level of their engagement with the museum, and other things we found interesting. Some CI takeaways that we noted were:

Children spend very little time at displays (10–14 seconds)

In larger, more open halls, children can be found running around together instead of looking at the displays

Children cluster around interactive exhibits

Some of the displays are inaccessible to students (plaques, information, or object are too tall)

Many of the interactive/technology-based displays are outdated or out-of-order


After completing our research and synthesizing the information, we created three personas for our experience. Our primary persona is an 8-year-old named Stephanie. She is a great student, but her favorite subject is English and struggles from time to time in science. This is mainly because she doesn’t find it as interesting as English. Our secondary persona is a 10-year-old named Thai Li. Thai Li wants to be a paleontologist one day, so she is always very excited for science field trips! She wants all the information she can get on dinosaurs, it doesn’t matter how the information is presented! Our tertiary persona is a science teacher, Patriclus. He loves teaching and his middle school classes love him! He is always writing fun raps about osmosis and looking for ways to engage his kids with the material they’re covering.

Stephanie Seismosaur, Primary Persona
Thai Li Toruscope, Secondary Persona
Patriclus Paleolithic, Tertiary Persona

Revised Problem Statement

How might we provide a more immersive and interactive experience for children and adults at the American Museum of Natural History?

Insights → Features

From the insights gained during our research and synthesis, we selected three features to focus on during the development of our product.

Insight → Feature

Exhibits are too far away/static  →  Augmented Reality

Children enjoy friendly games/competition  →  Earn Points (“Artifacts”)

Children like to move around and explore  →  Treasure Hunt Game (“Find It!”)

For augmented reality, we would like for some halls to have “real” dinosaurs, planets, or mammals accessible within them. For example, if a child is in one of the dinosaur halls, after walking up to a specific display, the child could activate the AR feature and a skin would be placed over the dinosaur’s skeleton. Ideally, the dinosaur would be able to be manipulated (rotate, zoom/shrink, etc) thus, bringing it to life!!  There would be an option to learn more about the selected dinosaur that, when selected, would activate fact bubbles to pop up around the AR dinosaur.

Another feature that we would like to pursue is the “Find It!” game. For the MVP, we would focus on three exhibits for these features: Dinosaurs, Space, and Geology. With Find It!, students will be able to earn points by going on a scavenger hunt around the museum. The more things they find and the more questions they answer correctly about their topics, the more points they will earn! Some answers the children need can only be found on the plaques by the correct display, which ensures that the children are engaging with the museum space, not just their phone.


We decided to design an iOS native app. We believed it would be the most accessible platform for children because most children either own their own smartphone or have access to their parents’.

Since augmented reality is one of the “cool” features we’re hoping to offer, we did a little research to see if it is a plausible option. And it is! The method we would use to develop the AR experience would involve heavily photo-documenting the exhibits and artifacts that would be overlaid with an AR image (dinosaurs, space halls, lava, etc.). Then, in theory, we would use machine vision SDKs to allow the app to recognize what display it is near and after identifying the ground surface, it would superimpose the AR onto the screen. No hotspots, QR codes, or geofencing necessary. To help with the development of the AR, we could use the following APIs and SDKs:

Our dream development team would consist of the following people:

An engineer with a good understanding of machine learning/machine vision and be able to train a Convolution Neural Network

An app developer

UX designers

An animator (but not necessary for the MVP if we want to begin by using static 3D images)

This could be developed in anywhere from 2 weeks to 2 months depending on the developers. 2 months would allow for a generous buffer which could be used to fix any errors or problems that are encountered.

Design Studio

After our research and synthesis, we held a design studio to begin sketching our visions for the interactive AMNH app, Relic.

Wireframes and HiFi Mockups

After we completed our sketches and design studio, we used Sketch and Invision to create wireframes and mockups that were used for Usability Testing and the final prototype. The following are examples of the screens used for the Find It! game.

App Map & Annotations- for Flow of Game

Usability Testing and Iterations

We conducted 5 usability tests with 3 adults and 2 children (ages 9 and 11). We were looking to get feedback on the layout, concepts, and design, as well as test out the flow and progression of the Find It! game. 5/5 were able to successfully complete the tasks. Some positive feedback we received was:

“I think this would make school trips more fun. And we’d be allowed to use our phones!”

“I’m not that competitive, but I’ve got some friends who get like… really into it. I feel like they’d be sprinting around the museum.”

“This is fun! I think adults could use this, too.”

We did encounter some confusion regarding iconography on the tab bar, font sizes, and too many button options on some screens. This lead to some of the following iterations:

Next Steps

We have several next steps that we would like to take. The first and foremost being developing the app for the iPad. Some classrooms have access to iPads as a supplemental learning tool. This may provide access to the experience that some kids may not have! Going off of this point, we also would like to work with the museum to create a rental kiosk for devices. Again, this would ensure that everyone has access to this learning experience. We would also want to expand the AR library to include more than just several dinosaurs, planets, and geological elements. There are also mammals and archaeological excavations and bugs and historical figures. The possibilities are endless! We have a third feature (Show Me!) which would create an almost Iron Man-like view on the screen of the device that is being used. When moved around an exhibit, different displays will be highlighted and facts will be shown to the user. We believe it’s a fun and exciting way to be shown information that children would enjoy. Lastly, we would like the feature “Find It!” to be less competitive and more gamified to avoid having explicit winners and losers.

We loved working on this app and would like to revisit the idea in the future!